The advent of smartphones and the expansion of online retailers like Amazon are challenging the market for offline brick-and-mortar retailers. A further threat to offline retailers is showrooming, the practice of customers viewing and trying a product in-store, then buying it online. Until now, online retailers had an unfair advantage as their platforms have been collecting consumer data for years. This data enables them to monitor shopping behavior, customer loyalty, and promotion impact.
Inside the mall
Inside the store
The solution leverages the existing in-store Fortinet access points or FortiWiFi wireless LAN infrastructure to detect each customer’s smartphone WiFi signal. Smartphones continually scan for wireless access points, and FortiPresence uses this signal to detect customer presence, location and movements.
This information is processed in the cloud and presented in a simple dashboard format, providing the retailer with actionable insights into their customers.
Heat Map and Traffic Flow
(8×5 FortiCare plus Application Control, IPS, AV, Web Filtering and Antispam, FortiSandbox Cloud)
|#FPA-ELIC-PA-36||3 anos – FortiPresence – Analytics License 3 Year Multi-Year License for FortiPresence PRO Analytics service. Provides access for 1 Wireless Access Point|
|##FPA-ELIC-PA-60||5 anos – FortiPresence – Analytics License 5 Year Multi-Year License for FortiPresence PRO Analytics service. Provides access for 1 Wireless Access Point|